Created for Blu studio's client WSS, a US-based sportswear retailer, this project brought their Black Friday promotion to life across multiple video formats (16:9, 9:16, 1:1), spotlighting major brands including Nike, New Balance, Adidas, and Vans.
The concept centered on a playful, stop-motion-style animation built from product photography the client provided from multiple angles, giving the campaign a warm, approachable feel that stood apart from typical retail advertising.
One of the key challenges was integrating the client's product photography in a dynamic way. This meant working in direct collaboration with the client's photography team, coordinating with them on how shots needed to be captured and delivered so they would translate seamlessly into the stop-motion animation.
My role covered the full animation pipeline in After Effects: animating typography, product shots, and decal-style stickers in line with the client's brand guidelines. I also edited the audio to establish rhythm and synced the animation precisely with the voiceover lines. Before animating, I retouched the client-supplied photos in Photoshop to prep them as clean assets for the stop-motion treatment.
My role: 2D product and font animation in After Effects.
Agency: Blu Studio
Client: WWS
Agency: Blu Studio
Client: WWS
