Disney Advertising — Raxo (2025–2026)
Three projects produced with Raxo for Disney Advertising over two years: two editions of the internal Global Tech & Data Showcase, and a brand system for Disney+.
Global Tech & Data Showcase 2026
Raxo came to me with a concept built around the Disney "D", an identity about movement, data, and systems that connect. I built it out of particle simulations, where the paths themselves trace the letterform, rendered as long-exposure light trails that read as fiber optics. Many separate strands converge into a single mark. It's a fitting shape for streaming: speed, connection, and a brand assembled from everything running through it.
That footage won the pitch. From there the work covered the show open and the main animated sequences, with Raxo taking my renders as the base for the rest of the package, using them as backgrounds for additional animated pieces and multiplatform graphics.
My role: Particle simulation, animation, lighting, and rendering.
Disney+ Brand System — Aurora
A rebrand bringing Disney, Hulu, and ESPN under one roof, using light as the element that ties the three identities together without flattening them into one.
I handled the animated portion of the pitch: the camera move and the aurora treatment spilling out of the Disney "D", working from the studio's concepts. The rest of the pitch was made up of static pieces developed by Raxo.
My role: 3D animation, lighting, and shading.
Global Tech & Data Showcase 2025
The first edition. The visual approach drew on data flow and layered information, translated into light trails and grid structures rather than literal charts — high-tech in feel, but warm enough to stay inviting.
I modeled and animated the show open along with content for the event's various screens, built in Cinema 4D.
My role: 3D modeling and animation
My role: 3D modeling, animation, lighting, and rendering.
Agency: Raxo
Creative Director: Oscar Rivera
Art Director: Sarahi Siracusa
Agency: Raxo
Creative Director: Oscar Rivera
Art Director: Sarahi Siracusa
