TECH4LIFE SPOT
I was thrilled to collaborate with Studio Pumper on this spot for an Apple products retailer. The concept focuses on the excitement of the unboxing experience, combined with the idea of a vast catalog and immediate availability.
I was thrilled to collaborate with Studio Pumper on this spot for an Apple products retailer. The concept focuses on the excitement of the unboxing experience, combined with the idea of a vast catalog and immediate availability.
Luminous glass boxes symbolize this reveal, echoing the refined LED textures and display quality of Apple products. Smooth motion, close-ups, and subtle bokeh were used to achieve a cinematic, premium feel.
The spot was showcased on the client’s in-store screens and on the homepage of their website.
My role included lighting, camera animation, and object animation in Cinema 4D, rendered with Redshift.
