I was thrilled to collaborate with Studio Pumper on this spot for an Apple products retailer. The concept focuses on the excitement of the unboxing experience, combined with the idea of a vast catalog and immediate availability.
Luminous glass boxes symbolize this reveal, echoing the refined LED textures and display quality of Apple products. Smooth motion, close-ups, and subtle bokeh were used to achieve a cinematic, premium feel.
The spot was showcased on the client’s in-store screens and on the homepage of their website.
I was responsible for animation, product shading, and lighting in Cinema 4D, with final renders done in Redshift.
